When you talk to Ms. Cathleen, co-owner of Curiositea, you quickly see how much of the brand reflects her curious, thoughtful, and quietly driven. She manages the shop hands-on, setting clear goals, tracking daily finances, and staying close to operations while listening to what customers need. Their bestsellers, the original milk tea with pearl and the winter melon, became favorites through consistent quality and good experiences that lead to word of mouth. Online, she uses Facebook and Instagram like an extended counter sharing updates, highlighting drinks and promos through photos and short videos, answering inquiries, and tracking likes, comments, shares, follower growth, and traffic to see what works. She’s honest about the challenges of keeping up with trends, creating content regularly, handling feedback, and knowing if online efforts truly pay off, and believes small businesses need better training, clearer guidance, and more tools to compete with bigger brands. Still, her focus stays simple: serve good drinks, stay connected to customers, and use social media to build a brand that feels genuine, warm, and worth coming back to.